# Good Day Coffee Design Study | Happy Harbor

> A design study for a neighborhood coffee shop: bold type, warm color, a tabbed menu and hours you can find with your thumb. Palette, type and thinking.

Source: https://happyharbordesign.com/work/good-day.html  
Publisher: Happy Harbor Web Design, Baldwin County, Alabama  
Updated: 2026-10-15

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[Home](https://happyharbordesign.com/index.html)/[Our work](https://happyharbordesign.com/work.html)/Good Day Coffee

 DESIGN STUDY 02 · FOOD & DRINK

# Good Day Coffee

The neighborhood favorite. The brief: a corner coffee shop that wants to feel like the friendliest place on the block, and needs its menu, hours and location to be one tap away.

Business type

Cafe / coffee shop

The feeling

Warm, loud, welcoming

Pages & features

Hero, our story, tabbed menu, hours & find us, good company

Status

Sample business. Concept, not client work.

**good day coffee / design concept

LIVE CONCEPT · SCROLL INSIDE THE FRAME, OR[open it full screen ](https://happyharbordesign.com/concepts/good-day.html)

## The idea

A coffee shop’s website has three jobs: tell me you exist, tell me when you’re open, and make me want to come in. Good Day leads with personality: oversized headlines, a hand-stamped “brewed with love” seal and copy that sounds like the person behind the counter. The practical bits are never more than a thumb-scroll away.

## The choices that make it feel like this

- **Big, confident type.** Heavy sans headlines in all caps with a single serif flourish. It feels like a chalkboard, not a brochure.

- **Espresso, cream and marmalade.** A dark roast brown, a milky paper tone and one bright orange accent that points at the thing you should tap.

- **A menu you can actually use.** Tabs for coffee, bakery and the rest, with prices that line up and nothing hidden in a PDF.

- **Hours and directions up front.** The “find us” block sits where people look for it, with room for a map link and today’s hours.

- **A ribbon that keeps moving.** A little motion in the marquee gives the page energy without slowing anything down.

PALETTE

Espresso #52291ELatte #E9C1A3Marmalade #E8A24DCream #F5E9D0

TYPE

GOOD COFFEE. *Great day.*

DM SANS, heavy and tight, for headlines · INSTRUMENT SERIF italic for the one warm word.

WOULD SUIT

Coffee shopsBakeriesRestaurantsFood trucksIce cream & treats

THIS BUSINESS AT EVERY TIER

## Same business. Three levels.

[01 · STARTER**This study**

One beautiful page with one simple feature.
](https://happyharbordesign.com/concepts/good-day.html)[02 · BUSINESS**Built to do business**

Open-now status, filterable menu and order-ahead.
](https://happyharbordesign.com/concepts/business/good-day.html)[03 · PREMIUM**The whole experience**

Four pages, a drink builder with a changing cup, cart and checkout.
](https://happyharbordesign.com/concepts/premium/good-day/index.html)

NEXT DESIGN STUDY
[03 / ROOT & RISE**The fresh start **](https://happyharbordesign.com/work/root-and-rise.html)

LIKE THIS DIRECTION?

## Big personality. *Easy to find.*

Tell us what you’re building and we’ll start with a direction that feels right.
[Start a project ](https://happyharbordesign.com/contact.html?idea=good-day)